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P1 Insights

Maximize Revenue and Attendance with Our Industry Leading Solutions

Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events. Our flexible solutions and innovative distribution platform deliver more fans for every event, on your terms.

Prolific 1 Sponsors 2023 SBJ DRIVE Conference

St. Louis, MO – (September, 2023) This past week, Prolific 1 CEO and other key staff members attended the annual Sports Business Journal DRIVE conference in St. Louis. During an extremely productive and engaging three day period, our team joined various industry leaders through educational sessions tailored to the ins and outs of revenue optimization, […]

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Your Secondary Market: Friend, Foe or Don’t Know?

As ticketing continues to innovate, rights-holders must determine the value and importance they place on the secondary market. The following content and data was presented at INTIX featuring industry professionals from Prolific 1, Atlanta Braves, Los Angeles Clippers and Qcue.  As ticketing continues to innovate, rights-holders must determine the value and importance they place on […]

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Pro Sports Franchises – Premium Seating Areas

Dynamic and variable pricing of tickets has become standard.  Fans now expect prices to shift throughout the season based on basic supply and demand. Prolific 1 helps teams create a comprehensive data and analysis driven distribution model which delivers benefits to the primary and secondary ticketing market. Over the past five years, dynamic and variable […]

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Preparing for Next Generation Audiences

As ticketing executives develop new ticketing strategies and goals, targeting millennials is a common topic that we discuss on a daily basis. Prolific 1 delivered the following research and insight during an exclusive presentation at the annual TriTix Forum. As ticketing executives develop new ticketing strategies and goals, targeting millennials is a common topic that […]

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Converting Secondary-Market Sales to Primary Customers

“Recently, I was visiting a National Hockey League (NHL) partner on the west coast. After a quick meeting regarding our business with them he offered me a tour of their arena. I have always been a student of the “Stadium/Arena sales tour game”, and quickly welcomed the chance to see the ins and outs of […]

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Transactional Customer vs. Strategic Partner

Six questions all teams must ask secondary market consultants before entering partnerships. For many years, the secondary market has been viewed and treated as a back-end channel of underground entrepreneurs gauging the temperature of buyer tendencies and trying to score big by buying low and selling high. Purchases were made through traditional methods of season […]

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St. John’s Athletics and Prolific 1 Host Big Brothers Big Sisters of New York City

QUEENS, N.Y. (Jan. 31, 2023) – Through a partnership with Prolific 1, the Exclusive Ticket Distribution Partner of St. John’s Athletics, St. John’s Sports Properties hosted Big Brothers Big Sisters of New York City during the men’s basketball contest against Georgetown this past Sunday, January 29th at Madison Square Garden. “This is the second year […]

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Prolific 1 Continues as The Official Fan to Fan and Strategic Ticket Provider of The Capital One Orange Bowl

MIAMI LAKES, Fla. (December 27th, 2022) – Orange Bowl has extended its relationship with Prolific 1, naming them the Official Fan to Fan and Strategic Ticket Provider of the Capital One Orange Bowl. Through this relationship that began in 2019, Prolific 1 will help the Capital One Orange Bowl maximize event awareness, provide real-time sales […]

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Prolific 1 Collaborates with UConn Athletics to Host Food Drive at Women’s Basketball Game

HARTFORD, CT (November 18th, 2022) – Through a long standing partnership with UConn Athletics, Prolific 1 will collaborate with the Women’s Basketball Team on a food drive to support those in need this holiday season. As part of the effort, fans attending the game on Sunday, November 20th will be encouraged to bring a non-perishable […]

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Prolific 1 Announces Partnership with the Azalea House for 2022

Prolific 1 is excited to announce its newest partnership with the Azalea House for 2022. Taking over as the naming rights sponsor, it will officially be known as the Azalea House, powered by Prolific 1. Located just minutes away from Augusta National Golf Club, the Azalea House serves as a centralized location for tournament attendees […]

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