(October, 2025) – Leaders in breaking barriers and making history, the world-famous Harlem Globetrotters™ and Event Tickets Center (ETC), the trusted marketplace for live event tickets, announced today that they have been named the team’s Official Secondary Ticket Marketplace for the 2026 Centennial tour. Fans can secure high-demand tickets to The Harlem Globetrotter’s 100 Year Tour with ETC and Prolific 1, the Globetrotters Exclusive Resale Partner.
The Globetrotters Centennial season begins on Sunday, December 14, with a special tip-off event at Madison Square Garden. The full tour will span over 200 domestic games with 125+ international markets. Through Event Tickets Center and Prolific 1, fans around the globe can secure their tickets to witness history in motion during the North American stretch of the Centennial season, which will include new fan experiences, new jersey debuts and special matchups designed to celebrate 100 years of the Globetrotters.
In addition to web/social marketing efforts and inclusion in digital signage at games, ETC will serve as the official sponsor of the half time Golden Ticket Seat Upgrade for a lucky fan at every show. The Globetrotters have additionally committed to partner on a charitable initiative this season with ETC Cares, where ETC turns compassion into action through philanthropic efforts that leave a lasting impact.
“Event Tickets Center has long been a trusted source for Harlem Globetrotters fans,” said Abby Croell, Social Media & Brand Partnerships Manager, ETC. “By combining our proven ticket-sales success with new marketing assets, we’re making it even easier for fans to access Globetrotters events with confidence and a seamless, reliable ticketing experience. We’re excited to be their official ticket partner and help fans celebrate 100 unforgettable years of entertainment.”
“Prolific 1 is proud to be aligned with the Harlem Globetrotters, a legendary brand recognized around the world,” says Mike Garvie, CEO of Prolific 1. “As they celebrate their 100th year of basketball, we’re excited to support their continued growth and help bring their milestone season to fans across the country.”
“As the Harlem Globetrotters celebrate their centennial throughout 2026, the brand continues to expand its partnerships and collaborations with many leading brands such as Events Tickets and Prolific 1, further reaching its next generation of fans across the globe,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “This historic milestone will further our world famous legacy, bringing newly reimagined excitement and increased opportunities for fans of all ages to join us along our journey.”
For more information about purchasing tickets for the 100 Year Tour, visit https://www.eventticketscenter.com/ and https://www.harlemglobetrotters.com/.
ABOUT EVENT TICKETS CENTER (ETC)
Event Tickets Center (ETC) is one of the largest and most trusted secondary ticket marketplaces, offering tickets for a variety of live events, including sports, concerts, and theater. Established in 2005 as a platform by fans for fans, ETC has connected millions of fans with their must-see moments while prioritizing satisfaction and convenience for unforgettable live experiences. ETC holds offices in the U.S. and employs industry-leading technology to enhance fan engagement and customer touchpoints, including its ETC App for seamless ticket purchasing. To learn more, visit https://www.eventticketscenter.com/, or follow ETC on Facebook, Instagram, X, TikTok, YouTube, and LinkedIn.
ABOUT PROLIFIC 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
ABOUT THE WORLD-FAMOUS HARLEM GLOBETROTTERS™ / HERSCHEND ENTERTAINMENT STUDIOS
Now entering their Centennial season, The Harlem Globetrotters™ are THE originators of applying sport to deliver goodwill, excitement, showmanship, and athleticism to a global audience every year. Since 1926, with a legacy of elite talent that has included many of the greatest stars of men’s and women’s basketball from HBCU’s to Division I, II, III, NAIA, The NBA, and the WNBA, the Globetrotters are the first team ever inducted into the Naismith Memorial Basketball Hall of Fame. They have utilized their talents to showcase their iconic brand of basketball to tens of millions in over 124 countries and territories across six continents.
Never ones to stop innovating, the award-winning organization, which currently holds an unprecedented 80+ Guinness World Records, the most of any professional sports team, has expanded its media footprint to make their content available to fans new and old on whatever platform they choose, from EMMY nominated broadcast shows, specials, and feature films, to their own FAST channel, as well as reimagining the memorabilia and collectible space through a new partnership with cllct, with uniforms and other special apparel created by legendary designer, Jeff Hamilton. Content partners include; Hidden Pictures, Atmosphere TV, and Hearst Media Production Group; commercial partnerships and consumer products include Zara, EQL, IMG, Jerry Leigh, OVO, Shoe Palace, Philcos, and Excel Sports as well as the official ball partner, Spalding and Exxact Sports. Coined by the U.S. State Department in 1951 as Ambassadors of Goodwill, and now serving The Official Ambassadors of Goodwill for the United Nations as well, the team leverages their moniker to drive its Corporate Social Responsibility (CSR) efforts globally around their strategic pillars of Health & Wellness, Education, and Community Empowerment. These efforts have yielded partnerships with the likes of Microsoft, U.S. State Department Sports Diplomacy, United Nations: Food & Agricultural Organization, and Operation Homefront.
For more information about the Harlem Globetrotters™ and the Tour, visit their official website: www.harlemglobetrotters.com. The Harlem Globetrotters™ is a subsidiary of Herschend, the largest family-owned themed attractions company.
(August, 2025) – Thanks to the generosity and teamwork of our staff, Prolific 1 was able to donate over $1,500 worth of school supplies to help local students start the school year with the tools they need to succeed.
This effort is part of our ongoing partnership with The Village for Families & Children, an organization we’re proud to support year after year. Their mission – to build brighter futures through compassionate care and essential services – aligns closely with our values, and we’re honored to contribute to their work.
From backpacks and notebooks to pencils and calculators, these supplies will go directly to children in our community who might otherwise start the school year without them. It’s a small way we can help reduce barriers and support learning from day one.
Thank you to everyone who contributed. Your support makes a real difference.
About The Village
The Village was one of the first agencies in the country to provide homes for neglected children. Today, we continue to achieve our mission “to build a community of strong, healthy families who protect and nurture children” by providing a full range of behavioral health, early childhood and youth development, substance use treatment and support services for children, adults and families in the Greater Hartford, Connecticut region.
Our more than 500 professional staff members include child psychologists, clinicians, social workers and parent educators. We operate out of our beautiful original campus at 1680 Albany Avenue in Hartford, the former Trolley Barn building at 331 Wethersfield Avenue in Hartford, the former Shelter for Women at Gray Lodge at 105 Spring Street in Hartford, our programs in several Hartford Public Schools, and offices in other towns throughout Greater Hartford, including Manchester, Meriden, Middletown and Bloomfield.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(July, 2025) – As a proud sponsor of the 2025 ALSD Conference & Tradeshow in Philadelphia, Prolific 1 had the incredible opportunity to connect with industry peers, share insights, and help shape the future of live event ticketing.
To close out the conference, we hosted an exclusive Ticketing Forum on the final day, bringing together leaders from across the sports and entertainment landscape for an engaging discussion around key trends and innovations in the space.
Held in Salon D, the session covered critical topics including:
- Maximizing value through secondary market partnerships
- Leveraging data for smarter, more dynamic pricing decisions
- Inventory optimization through strategic distribution models
- Driving premium sales through targeted strategies
The energy in the room reflected the passion and progress of an industry that’s constantly evolving, and we’re proud to be at the forefront of it.
A big thank you to everyone who attended, participated, and helped make ALSD 2025 such a meaningful event. We look forward to continuing the conversation and pushing the industry forward, together.
About ALSD
ALSD is the world’s leading network of premium experience decision-makers in the sports and entertainment industry. For more than 35 years, the association has powered the connections, collaborations, and careers of a passionate community of diverse thought leaders who deliver memorable premium experiences for fans worldwide. Join thousands of like-minded team and venue innovators in helping to shape the future of sports and entertainment at this year’s PX Conference and Trade Show.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(May, 2025) – P1 Live is thrilled to announce our partnership with Nitro Circus for their highly anticipated 2025 North American Tour, kicking off this November. Known for pushing the limits of action sports entertainment, Nitro Circus brings an unmatched level of excitement, athleticism, and innovation to fans around the globe, and this tour will be no exception.
As the official partner, P1 Live is collaborating with Nitro Circus to launch a brand-new tour concept designed to enhance the fan experience from purchase to performance. Together, we’re elevating the standard for live events by combining strategic distribution, dynamic pricing, and fan-first access models with this electrifying stunt show.
Spanning across the country, this tour promises jaw-dropping performances, gravity-defying stunts, and an unforgettable atmosphere for fans of all ages. Whether you’re a longtime Nitro Circus follower or a newcomer to the thrill, this tour is built to leave a lasting impression.
Our team at P1 Live is proud to support a brand that shares our commitment to innovation, energy, and audience engagement. We’re excited to bring this partnership to life and help pack venues with passionate fans ready for an adrenaline-charged experience.
Stay tuned for more updates on tour dates, ticketing info, and behind-the-scenes looks as we gear up for one of the most exciting tours of 2025.
About Nitro Circus
Nitro Circus, a global sports entertainment leader, creates electrifying live events and unbelievable original content that simultaneously exhilarates, captivates, and inspires thrill-seeking fans worldwide. Co-founded in 2003 by iconic superstar Travis Pastrana, Nitro Circus has since grown into a multi-platform phenomenon creating spectacular live events, progressive competitions, hit television programming, and innovative digital offerings. With over three million tickets sold to date, linear content that has aired in over 60 countries, and a burgeoning consumer products business, Nitro Circus is at the forefront of sports and entertainment. Nitro Circus works with some of the world’s most passionate individuals. From world-class athletes to world-class daredevils, our athletes come from all backgrounds and are at the top of their game in FMX, BMX, Skate, Scooter, and everything in between. This diversity and risk-taking spirit allows us to constantly progress and innovate in all aspects of action sports, and have fun while doing it.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(December, 2024) – Orange Bowl has extended its relationship with Prolific 1, naming them the official fan to fan and strategic ticket provider of the Capital One Orange Bowl.
Through this relationship that began in 2019, Prolific 1 will help the Capital One Orange Bowl maximize event awareness, provide real-time sales data, and create a trusted buying process for fans.
“We’re thankful to further strengthen our partnership and collaborate on delivering results for the Capital One Orange Bowl,” said Mike Garvie, CEO of Prolific 1. “Our innovative and trusted strategy continues to set a new benchmark for sales and revenue in premier college football games as we look forward to what’s ahead.”
The 2025 College Football Playoff Semifinal at the Capital One Orange Bowl will be held on January 9th at Hard Rock Stadium in Miami Gardens, Fla.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(December, 2024) – The holiday season is a time for reflection, gratitude, and giving back to our communities. This year, Prolific 1 is thrilled to announce our support for two incredible organizations that make a profound impact: the Marine Toys for Tots Foundation and Homes for the Brave.
Bringing Smiles to Children in Need
The Marine Toys for Tots Foundation has been a beacon of hope for countless children, ensuring they experience the joy and wonder of the holidays. By contributing to this initiative, we aim to help bring smiles to children in need. This effort is about more than just gifts – it’s about spreading joy and creating cherished memories.
Honoring and Assisting Our Local Veterans
We are equally honored to have hosted a food drive for Homes for the Brave, an organization dedicated to assisting our local veterans. Their tireless work provides critical resources, including housing, job training, and support services, helping veterans rebuild their lives with dignity and respect. Our contribution is a small way of showing our deep gratitude for their service and sacrifices.
Gratitude for Our Incredible Team
These meaningful donations wouldn’t have been possible without the dedication and generosity of our amazing staff. Their commitment to making a difference reflects the heart of our organization. We are immensely proud to have a team that shares our passion for giving back and making the world a better place.
Here’s to a holiday season filled with gratitude, and the joy of giving. Together, we can make a lasting impact.
About Marine Toys For Tots Foundation
The mission of the Marine Toys for Tots Foundation is to assist the U. S. Marine Corps in providing a tangible sign of hope to economically disadvantaged children at Christmas. This assistance includes providing day-to-day leadership and oversight of the Program, raising funds to provide toys to supplement the collections of local Toys for Tots Chapters, to provide promotional and support material and defray the costs of conducting annual Toys for Tots Chapters. Other Foundation support includes providing administrative, advisory, financial, logistic and promotional support to local Toys for Tots Coordinators; managing funds raised and monies donated based on the use of Toys for Tots name or logo; providing other support the Marine Corps, as a federal agency, cannot provide; and conducting public education and information programs about Toys for Tots that call the general public to action in support of this patriotic community action program.
To learn more about this organization, visit their website.
About Homes For The Brave
Applied Behavioral Rehabilitation Institute, Inc. (ABRI), doing business as Homes for the Brave, is a 501(c)(3) not-for-profit with a mission of providing housing and services to individuals experiencing homelessness, especially Veterans. By operating one permanent and four transitional supportive housing programs in Fairfield and New Haven Counties in Connecticut, ABRI aims to help individuals return to productive and meaningful lives. ABRI staff work with clients to create personalized goals to help them achieve stable income and housing and increase their self-determination.
To learn more about this organization, visit their website.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(November, 2024) – Members of the Prolific 1 executive team had the opportunity to witness the historic Jake Paul vs. Mike Tyson fight up close and personal at AT&T Stadium on Friday, November 15th in Texas. Courtesy of our friends and partners at Most Valuable Promotions (MVP), the Prolific 1 CEO, VP of Pricing and Business Intelligence, and our Head of Sports and Entertainment Partnerships were treated to VIP hospitality throughout the event.
We are grateful for our continued partnership and look forward to collaborating on future events.
About Most Valuable Promotions
Dedicated to brand building, content creation, promotion, and strategic advisory, Most Valuable Promotions was founded by Jake Paul and Nakisa Bidarian in 2021.
With the mission to provide more creative control to fighters, MVP works to identify, grow, and maximize return for its own events and talent partners. Already making a name for itself in the sport of boxing and the overall industry, MVP co-produced and co-promoted all of Paul’s latest matches including both fights against Tyron Woodley and his most recent fight against Anderson Silva, which included a co-headlining bout with MVP’s youngest signed talent, H2O Sylve. The promotion company also signed one of the most decorated Hispanic athletes of all time, Amanda Serrano in its first year. Serrano and MVP made history in April of 2022 when Serrano went head to head with Katie Taylor, marking the first female fight to headline at Madison Square Garden. Co-founder Nakisa Bidarian also served as an executive producer to the historic Triller Presents Mike Tyson v. Roy Jones Jr.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(October, 2024) – As a proud sponsor of the annual Association of Luxury Suite Directors conference, Prolific 1 CEO, Mike Garvie, was invited to speak on a panel “Navigating the New Landscape of Secondary Ticketing: Challenges, Regulations, and Opportunities” at the ALSD International Global Premier Summit in London at The O2.
Prolific 1 continues to expand our overseas relationships, and this event served as a fantastic opportunity to connect with key stakeholders in the international live event space. Thank you to our friends at ALSD for a great few days of networking, insights and hospitality. Until next year!
About ALSD
The Association of Luxury Suite Directors (ALSD) was established in 1990 to provide a single platform for its member teams and venues with accurate and timely information from across all layers of the premium seat industry in stadiums and arenas throughout North America with a growing global reach. With its integrated marketing and advertising programs, the ALSD is also positioned to link buyers and sellers, including vendors, suppliers, and food and beverage concessionaires for the venue marketplace. In 2013, the ALSD rolled out the Design & Build Forum, on the heels of a key period for new venues and major renovations. In 2022, ALSD redeveloped its technology community, introducing the Technology Symposium to study innovation and revenue generation.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(June, 2024) – The ECHL announced today that Prolific 1 has been named the “Official Secondary Ticketing Partner of the ECHL.”
As part of the agreement, Prolific 1 will serve as the Presenting Sponsor of the ECHL Vendors’ Showcase and Welcome Reception at the upcoming 2024 ECHL Hockey Summer Meetings in Las Vegas, as well as the Ticket Department of the Year Awards, which will be presented as part of the 2023-24 ECHL Awards at the Meetings.
“The ECHL has been working with Prolific 1 for several years now, and they have continuously demonstrated their expertise in the secondary ticketing market through their detailed analysis and customer service,” said ECHL Commissioner, Ryan Crelin. “Prolific 1 has successfully worked with more than a dozen ECHL teams to date, and this partnership will help further circulate ECHL tickets into their vast distribution network.”
“As a longtime sponsor of the ECHL, Prolific 1 is excited to continue advancing our partnership, delivering impactful and measurable results for the league,” said Mike Garvie, Chief Executive Officer at Prolific 1. “Over the past several years, our collaborative efforts have successfully driven revenue growth and increased fan attendance, and we look forward to building on this momentum.”
About the ECHL
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 20 states and one Canadian province for its 36th season in 2023-24. There have been 752 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 12 who have made their NHL debuts in the 2023-24 season. The ECHL has affiliations with 28 of the 32 NHL teams in 2023-24, marking the 26th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
El Paso, TX (April, 2024) – Through a longstanding partnership with Bowl Season, Prolific 1 served as a proud sponsor of the 2024 Annual Meeting and Tradeshow. Our team participated in a panel discussion which dove into ticketing trends and solutions that are being seen across the college football landscape. To view the full presentation, click here.
About Bowl Season:
Bowl Season is one of the greatest and longest running traditions in American sports, taking place in late December and running through New Year’s Day, and has been college football’s post-season for over 100 years. It promotes the grand tradition of the bowl system and its endearing value to student-athletes, highlighting the broader university and college communities, including spirit squads, marching bands, athletic staff and fans. Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions and their proud communities – embracing and honoring the bowl experience for present and future generations. For more information, visit their website.