Prolific 1 to serve as Official Secondary Ticketing Partner for the Empire Classic, Legends Classic and Gotham Classic collegiate basketball events this Fall
PRINCETON, NJ – The Gazelle Group has announced an extended partnership with Prolific 1 for its series of events occurring across the 2021-2022 men’s college basketball season.
These events include the Good Sam Empire Classic benefiting Wounded Warrior Project presented by Continental Tire, a four-team, two-day event at T-Mobile Arena in Las Vegas, NV on November 22 and 23 featuring No. 1 Gonzaga, No. 2 UCLA, Central Michigan and Bellarmine. The Roman Legends Classic presented by Old Trapper, a four-team, two-day tournament at Prudential Center in Newark, NJ on November 22 and 23 featuring Providence, Virginia, Georgia and Northwestern. And the Gotham Classic, a one-day doubleheader at Madison Square Garden in New York, NY on December 18 featuring St. John’s Seton Hall, Pittsburgh and Iona.
“We look forward to working with Prolific 1 to help further market and promote our portfolio of nationally-recognized collegiate men’s basketball events,” says Gazelle Group president Rick Giles. “Prolific 1’s resources and know-how are second to none and we feel this partnership will be beneficial for everyone involved.”
As the Official Secondary Ticketing Partner, Prolific 1 will utilize their distribution expertise and solutions raise awareness and drive attendance to new levels, while providing informative ticketing data and analytics back to the Gazelle team.
“The Gazelle Group and their portfolio of events continue to offer fans premier matchups featuring the top programs in college basketball” stated Michael Garvie, CEO of Prolific 1. “We
are excited to continue our partnership and support their ticketing strategy on a game-by-game basis.”
During the Gotham Classic, Prolific 1 will also present an on-court donation of 5,000 tickets to The Veteran Tickets Foundation. Founded in 2008, Vet Tix provides an easy outlet for Veterans and currently serving military members, including immediate family of troops KIA to attend live events across the country.
“Vet Tix is honored to be the recipient of such a generous ticket donation from Prolific 1. Because of donations such as this, Prolific 1 and Vet Tix are able to create lifelong memories and experiences for our VetTixers and their families.” said Michael Focareto III, Navy veteran, Founder and CEO of Vet Tix.
About the Gotham Classic
First played in 2012, the Gotham Classic features teams from across the country in one of the most competitive events of its kind. In eight short years, the tournament has attracted the likes of Syracuse, Notre Dame, Ohio State, Louisville, Memphis, Davidson, Pittsburgh, NC State, and West Virginia, among a host of other prominent programs.
About the Gazelle Group
The Gazelle Group is a sports marketing firm located in Princeton, NJ, specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally-recognized events, such as the Good Sam Empire Classic benefiting Wounded Warrior Project presented by Continental Tire, the Roman Legends Classic presented by Old Trapper, the Gotham Classic, the Sunshine Slam, the inaugural Kwik Trip Holiday Face-Off, the Duke Veterans Day Weekend Showcase, the Abe Lemons Classic, the Kentucky Classic, and the College Basketball Invitational. For more information on the Gazelle Group, please visit gazellegroup.com.
About The Veteran Tickets Foundation
Veteran Tickets Foundation is a national 501(c)(3) nonprofit organization that teams up with major sports teams, leagues, promoters, organizations, venues, and ticket holders to provide free tickets to the more than 21 million military and veterans. Currently serving military, honorably discharged veterans from all eras and branches of service, and family of those Killed In Action are eligible. Vet Tix does this to support our troops and veterans by honoring their service and sacrifice while providing positive family and life experiences, during and after their years of service to our country. To learn more about Vet Tix, go to: https://www.vettix.org/
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms.
With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory
management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
For more information, visit prolific1.com, LinkedIn and Twitter.