Prolific 1 Named Ticket Resale Partner for Future Chick-fil-A Kickoff Games
Three-year deal expands partnership to Kickoff Games which will deliver trusted buying process for fans and strategic benefits to the ticketing department
ATLANTA (Aug. 3, 2021) – Peach Bowl, Inc. has once again teamed up with Prolific 1, naming them the official Ticket Resale Partner of the Chick-fil-A Kickoff Game for the next three seasons. This follows a recent agreement in 2020 where Prolific 1 also became the official Ticket Resale Partner for the Chick-fil-A Peach Bowl.
In this mutually beneficial partnership, Peach Bowl, Inc. will receive access to Prolific 1’s real-time, web-based data portal that provides insight into all current sales and available seat locations. In addition, Prolific 1 will provide strategic distribution models and ticket pricing consultation as needed by Peach Bowl, Inc.
“We’re happy to grow our partnership and deliver results for the Peach Bowl and their properties,” said Michael Garvie, CEO of Prolific 1. “Together, we have created a seamless and proven strategy for some of the premier games in college football that sets a new standard for sales and revenue.”
Prolific 1 will be integrated into the Chick-fil-A Kickoff Game ticketing ecosystem to ensure a seamless transition, prior to tickets going on sale this year.
“We had a successful partnership that began with Prolific 1 last season and resulted in a sold out Chick-fil-A Peach Bowl,” said Gary Stokan, Peach Bowl, Inc. CEO and president.
“We’re thrilled to expand this partnership to our Chick-fil-A Kickoff Games these next few years, especially considering we are scheduled to feature some of college football’s most storied programs during that time.”
The Chick-fil-A Kickoff Game averages 69,170 fans for each game – higher than 36 bowl games from the 2019-20 Bowl Season. More than 1 million fans have attended the Chick-fil-A Kickoff Game since its inception in 2008, resulting in 12 sellouts to date.
This year’s Chick-fil-A Kickoff Games will feature a projected top-10 matchup between Alabama and Miami on Sept. 4 and a Louisville vs. Ole Miss game on Sept. 6 in Mercedes-Benz Stadium. Additional Chick-fil-A Kickoff Games that will fall under the new agreement include Oregon vs. Georgia and Clemson vs. Georgia Tech in 2022, as well as Louisville vs. Georgia Tech in 2023.
For more information, visit www.Chick-fil-AKickoffGame.com
ABOUT THE CHICK-FIL-A KICKOFF GAME
Created in 2008 by Peach Bowl, Inc., the Chick-fil-A Kickoff Game is the preeminent bowl-style, neutral-site game featuring two elite football programs and has been nationally televised on the first Saturday of the college football season since its inception. The game has hosted teams with national rankings of No. 1 (twice), 2 (twice), 3, 5 (twice), 6 (twice), 7, 9 (twice), 14, 16, 18 (twice), 19, 22, 24 (twice) and 25 (three times). The Chick-fil-A Kickoff Game boasts an average attendance of 69,170, has been watched on television by more than 78.4 million viewers, and has distributed $83.5 million in total team payouts. Since its inception in 2008, the Chick-fil-A Kickoff game has featured 10 national coaches of the year, 32 players who were recipients of national awards during their collegiate careers, a total of 78 first-round NFL Draft picks and two teams that have used the game as a springboard to a National Championship that same season. For more information, visit chick-fil-akickoffgame.com.