QUEENS, N.Y. – Through a partnership with Prolific 1, the Exclusive Ticket Distribution Partner of St. John’s Athletics, St. John’s Sports Properties welcomed Vet Tix during the men’s basketball contest against Connecticut this past Saturday, February 3 at Madison Square Garden.
“Prolific 1 has been a trusted partner for many years,” said Kevin Waters, General Manager of St. John’s Sports Properties. “Having them utilize our partnership to benefit such a great organization like Vet Tix is truly special.”
Vet Tix provides tickets to events which reduce stress, strengthen family bonds, build life-long memories and encourage service members and veterans to stay engaged with local communities and American life. They support our troops by honoring their service and providing positive family and life experiences, during and after their years of service to our country.
“Through our multi-year partnership with St. John’s, we are grateful to continue to work alongside them and provide Vet Tix and its members this unique experience at MSG,” said Mike Garvie, CEO of Prolific 1. “Our hope is that our donation and collaborative work with St. John’s will bring an unforgettable memory to those who deserve it most.”
Saturday’s experience included a donation of game tickets to local Veterans and their families. The Veterans were also recognized on-court during the second half of the game.
“Vet Tix is grateful and thrilled to continue to partner with Prolific 1,” said Michael A. Focareto III Founder, CEO, and U.S. Navy veteran. “This partnership exemplifies Prolific 1’s support for our service members, veterans, first responders, and their families by providing them with experiences and creating lasting memories to thank them for their service and sacrifices for our country and communities.”
About Veteran Tickets Foundation:
Veteran Tickets Foundation (Vet Tix) is a national 501(c)(3) nonprofit organization that provides free tickets to currently serving military members, veterans of all eras, and the immediate family of those killed in action. Since 2008, Vet Tix has provided over 20 million free event tickets to over 1.8 million members. Vet Tix launched 1st Tix, which provides the same benefit to our nation’s first responders, including current and retired law enforcement officers, firefighters, EMTs, and 911 Dispatchers. These events help service members, veterans, and first responders reduce stress, strengthen family bonds, build lifelong memories, and encourage them to stay engaged with American life and their local communities. Vet Tix spends over 99 percent of its revenue on its programs. Visit VetTix.org and 1stTix.org to learn more.
Las Vegas, NV (January, 2024)
Venues, Promoters, and Artists have two ticket strategies for events – maximize sales and put fans in seats.
In today’s event landscape, it’s an extremely delicate balancing act to control inventory, deliver a value of purchase to consumers, and create a profitable show for all parties.
In the session moderated by Prolific 1 CEO, Mike Garvie, P1 staff Kyle Osolin (AVP of Music and Touring), Tim Mason (AVP of Business Analytics and Strategy), and our business partner, Ian Vaughn (Founder and CEO of RNC Entertainment) discussed how to accurately build manifests by integrating primary and secondary market data to achieve these initiatives. The team also dove into how having multiple pricing models based on market demand and analyzing real-time trends across the tour and similar markets will allow you to make critical adjustments post on-sale.
The panel provided valuable insight to venues and promoters through real life success stories.
Key learnings included:
- Data & Insight – Understanding how historical and current data sets from the primary and secondary market can help assess each opportunity during the offer stage and ultimately build accurate manifests for each event.
- Pricing Intelligence – Utilize dynamic pricing strategies and models to shift pricing throughout the sales cycle in order to fill the venue and meet revenue benchmarks.
- Distribution Strategy – How to utilize primary market tools such as TM Platinum in combination with Prolific 1 to control inventory distribution and maximize revenue for in-demand locations.
About INTIX
INTIX is the leading forum for ticketing professionals, representing the most comprehensive view of the industry and its practices, products and services. INTIX is the ticketing professional’s connection to a trusted network of knowledge, experience and ideas shared within a community of peers — a connection that provides ongoing support and relationships that can further success in the industry. Ticketing professionals participate in INTIX to find information and solutions that bring value to their companies and to their own development. Through INTIX, members learn what works, what’s new, what’s next, and how to put it all into practice.
INTIX is a nonprofit membership organization that represents over a thousand ticketing, sales, technology, finance and marketing professionals from over 25 countries. They work in the world of arts, sports and entertainment, as well as a full range of public venues and institutions.
Plainville, CT (December 15th, 2023)
On behalf of the team at Prolific 1, we had the honor of collecting and donating toys to benefit the Marine Toys For Tots Foundation this holiday season.
Our staff helped deliver more than 3,000 toys at a collection event supporting local families in need. Thank you to everyone who donated and helped make this possible! As they say, the best gift of all is giving back.
About the Marine Toys For Tots Foundation: The mission of the Marine Toys for Tots Foundation is to assist the U. S. Marine Corps in providing a tangible sign of hope to economically disadvantaged children at Christmas. This assistance includes providing day-to-day leadership and oversight of the Program, raising funds to provide toys to supplement the collections of local Toys for Tots Campaigns, to provide promotional and support material and defray the costs of conducting annual Toys for Tots Campaigns. Other Foundation support includes providing administrative, advisory, financial, logistic and promotional support to local Toys for Tots Coordinators; managing funds raised and monies donated based on the use of Toys for Tots name or logo; providing other support the Marine Corps, as a federal agency, cannot provide; and conducting public education and information programs about Toys for Tots that call the general public to action in support of this patriotic community action program.
New York City, NY – (November, 2023)
As a partner of The Gazelle Group, several P1 staff took the train into NYC to watch UConn take on Indiana, courtside, during the annual Empire Classic benefiting Wounded Warrior Project (WWP).
Through a sponsorship with the tournament, Prolific 1 was granted an in-game recognition where we pledged to make a monetary donation to the Wounded Warrior Project, benefiting veterans and their families. Our team hope this small gesture goes a long way in impacting the lives of those who have risked their lives for our country.
As a proud sponsor of this event, the P1 team already looks forward to continued success in the future.
South Windsor, CT – (October, 2023)
There’s never a dull moment with our group! P1 staff put our bike building skills to the test while we worked together to assemble bicycles as part of a charitable initiative.
We presented the donation to the Boys and Girls Clubs of Hartford, where the bikes will be used on their campus by children ages 2-18 years old.
Thank you to our staff who participated and made this a memorable experience all around.
About the Boys and Girls Clubs of Hartford
Our mission is to enable all young people, especially those who need us most, to realize their full potential as caring, productive and responsible citizens. As the premier youth development organization in Hartford, we touch the lives of nearly 1 in every 3 children in Hartford Public Schools. Through membership and community outreach, we serve thousands of youth annually through programs focused on our six pillars: Academic Success, Character & Leadership, STEAM, Diversity, Equity & Inclusion, Health & Wellness, and Workforce Readiness.
St. Louis, MO – (September, 2023)
This past week, Prolific 1 CEO and other key staff members attended the annual Sports Business Journal DRIVE conference in St. Louis.
During an extremely productive and engaging three day period, our team joined various industry leaders through educational sessions tailored to the ins and outs of revenue optimization, streamlining business operations, fostering innovation and enhancing the fan experience through business analytics.
Thank you to those who attended our panel, Consolidated Secondary: Today’s Partnerships Between Teams & Resale Platforms where our CEO, Mike Garvie, offered a deep dive into the evolution of trusted distribution partners, and the many benefits it provides to teams. This exclusive conversation dove in to the current secondary market landscape while highlighting the many benefits of utilizing a trusted distribution partner.
As a proud sponsor of the 2023 event, our team already looks forward to what next year will bring.
QUEENS, N.Y. (Jan. 31, 2023) – Through a partnership with Prolific 1, the Exclusive Ticket Distribution Partner of St. John’s Athletics, St. John’s Sports Properties hosted Big Brothers Big Sisters of New York City during the men’s basketball contest against Georgetown this past Sunday, January 29th at Madison Square Garden. “This is the second year in a row Prolific 1 has offered this great experience to Big Brothers Big Sisters of New York City,” said Kevin Waters, General Manager of St. John’s Sports Properties. “It’s a special thing to see the impact our partnerships can have in our community, especially on our younger fans. We greatly appreciate Prolific 1 for their partnership.”
Big Brothers Big Sisters of NYC is a 501 (c)(3) organization whose mission is to “build and support mentoring relationships to ignite the biggest possible futures for youth”. Adult volunteers are matched with children from ages 7 to young adulthood.
“Prolific 1 is thrilled to provide this unique experience to BBBS of NYC,” said Mike Garvie, CEO of Prolific 1. “We value the nature of our partnership with St. John’s which allows us to leverage our philanthropic values and support the NYC community, helping the youth build core memories that will last a lifetime.”
Sunday’s experience included the “Bigs” and “Littles” from BBBS of NYC enjoying pre-game photos on the court, BBBS of NYC being recognized in an on-court presentation during the game, and in-game branding for BBBS of NYC throughout the game.
“We are excited to partner again this year with St. Johns Athletics & Prolific 1. Creating meaningful experiences for our Bigs and Littles is essential to our mission to ignite potential, and we are thrilled to do this from center court at Madison Square Garden.” said Michael Coughlin, Chief Innovation & Program Officer, “Mentoring has never been more important, and we thank our partners in supporting our mission to build the next generation of leaders in NYC.”
About Big Brothers Big Sisters of NYC:
Founded in 1904, Big Brothers Big Sisters of NYC (BBBS of NYC) is the nation’s first and the city’s largest youth mentoring organization. By matching a caring adult mentor, a Big, with a New York City youth, a Little, we are inspiring the next generation of leaders. Through our one-to-one mentoring, Workplace Mentoring Program (corporate engagement), affinity groups, College & Career Success Program, Bigs in Blue, and other community partner programs, BBBS of NYC serves over 2,500 youths annually across all five boroughs. 99% of our Littles are promoted to the next grade, and 93% of our Littles are accepted into college.
About Prolific 1:
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat
MIAMI LAKES, Fla. (December 27th, 2022) – Orange Bowl has extended its relationship with Prolific 1, naming them the Official Fan to Fan and Strategic Ticket Provider of the Capital One Orange Bowl.
Through this relationship that began in 2019, Prolific 1 will help the Capital One Orange Bowl maximize event awareness, provide real-time sales data, and drive incremental revenue through a trusted ticket distribution process.
“We’re happy to continue our partnership with Prolific 1, which provides a convenient and secure outlet for Capital One Orange Bowl fans across the country,” said Ana Hernandez-Ochoa, Orange Bowl Chief Operating Officer.
“Year after year, the Capital One Orange Bowl is a top-performing event bringing together some of the best teams in college football,” states Mike Garvie, CEO of Prolific 1. “We’re proud to be a long-standing partner of this event, and we look forward to furthering the success of this relationship, while delivering fans a memorable experience.”
The 2022 Capital One Orange Bowl will feature the University of Tennessee vs. Clemson University in yet another historic matchup. The game will be held on Dec. 30th at Hard Rock Stadium in Miami Gardens, Fla.
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About Orange Bowl
Orange Bowl is a 391-member, primarily-volunteer non-profit sports organization that promotes and serves the South Florida community. With its primary mission since being created in 1935 to bring tourism to South Florida through an annual football game and events, it has also maintained a legacy of charitable contributions and community outreach. Orange Bowl’s community outreach is embodied by the four pillars of its Orange Bowl Cares program: Youth Sports, Education, Community Engagement and Legacy Programs. Orange Bowl features a year-round schedule of events culminating with the 2022 Capital One Orange Bowl on Dec. 30. For more information on the 2022 Orange Bowl events, including promotional inquiries and volunteer opportunities through the Ambassador Program, log on to orangebowl.org or follow @OrangeBowl on social media.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms.
With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
HARTFORD, CT (November 18th, 2022) – Through a long standing partnership with UConn Athletics, Prolific 1 will collaborate with the Women’s Basketball Team on a food drive to support those in need this holiday season. As part of the effort, fans attending the game on Sunday, November 20th will be encouraged to bring a non-perishable food item to donate.
As the presenting sponsor of this game, Prolific 1’s CEO, Mike Garvie, will join representatives from UConn and each of the local food banks to present the donation on center court.
“After a successful toy drive in 2021, Prolific 1 is excited to leverage our partnership with UConn Athletics to give back to the local community in a different capacity,” says Mike Garvie, CEO of Prolific1. “This is a challenging time of year for many people, and we’re eager to support our community and these deserving organizations in any way we can.”
The local organizations receiving the donations include: Thames Valley Council for Community Action, Inc, United Way of Connecticut and Access Community Action Agency.
“We know that nearly 40% of Connecticut residents live paycheck-to-paycheck at best, and at worst, are falling behind. This can mean stark choices between paying the rent and buying the nutritious food a family knows their kids need, shares Lisa Tepper Bates, President & CEO, United Way of Connecticut. “Feeding America tells us that 490,000 Connecticut residents struggle with hunger – more than 131,000 children in our state don’t get enough to eat. Every hour of every day, people in Connecticut turn to United Way of Connecticut/211 for help finding the resources they need – including food supports. We are proud to work together with community partners, like TVCCA and Access Agency, and with state agencies to help Connecticut residents access what they need for themselves and their families, and to build a path to thrive. United Way of Connecticut thanks everyone for combating food insecurity in our state. We wish you all a very meaningful Thanksgiving.”
“United Way is proud to bring together the right people and resources to make a tangible difference for local children and families. Today’s food drive is a powerful representation of what it looks like to LIVE UNITED,” says Eric Harrison, President and CEO, United Way of Central and Northeastern Connecticut. “We especially want to thank those who donated non-perishable items. Because of them, more people in Eastern Connecticut will be able to put food on the table throughout the holiday season.”
“This is a wonderful opportunity for the UConn community to partner with local food pantries located in the heart of Huskyland. Access’ Willimantic site based pantry is 15 minutes down the road from Storrs and our mobile program delivers to food insecure communities that are also cheering on our Lady Huskies, a real win-win!” says Kathleen Krider, Senior Director of Community Engagement and Resource Management at Access.
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About TVCCA (Thames Valley Council for Community Action, Inc.)
The mission of Thames Valley Council for Community Action, Inc. (TVCCA) is to provide services and partner with other organizations to address the social determinants of health – housing, food security,
employment, education, and basic needs – of low-income and vulnerable households of Eastern Connecticut, with a focus on building the community’s self-sufficiency and resiliency.
TVCCA traces its roots to the historic anti-poverty initiatives of the 1960s. President Lyndon B. Johnson launched the War on Poverty with the Economic Opportunity Act of 1964, which defined the scope of the Community Action Program, and the structure and functions of Community Action Agencies, the grass-roots organizations that would oversee and administer the Program nationwide. More than a half-century later, Community Action Agencies throughout the county continue to help people in low-income and disadvantaged communities access the services they need at a local level, while fostering greater levels of self-reliance and economic autonomy among their clientele.
Since its incorporation on March 22, 1965 as New London County’s Community Action Agency, TVCCA has remained true to this vision, and steadfast in its commitment to address social and economic disparities in our area, and mitigate both the causes and consequences of poverty. Throughout the region, TVCCA is recognized as a community leader and a trusted partner in advocating for and meeting the needs of the area’s most vulnerable residents.
About United Way of Connecticut
United Way of Connecticut serves by 1) connecting people to information, education, and services; 2) supporting early childhood development and education; 3) responding to emergencies, whether they are personal/family crises or community-wide disasters; and 4) promoting strong communities in collaboration with many government and nonprofit partners. These four objectives are carried out by means of our diverse array of services which creates cross-cutting connections that help to integrate the work of multiple government and nonprofit agencies.
United Way of Connecticut’s core services include the Connecticut 211 contact center and point of entry for Mobile Crisis Intervention Services and Connecticut’s Coordinated Shelter Access Networks; 211 Child Care Resource and Referral Contact Center; 211 Child Development; and administering the State of Connecticut’s childcare subsidy program, Care 4 Kids. United Way of Connecticut also works with local United Way leaders to advance the common good by creating opportunities for all, with a particular focus on education, income/financial security, health and basic needs. For more information, visit ctunitedway.org.
About United Way of Central and Northeastern Connecticut
United Way brings people and resources together to address immediate needs and find long-term solutions to challenging problems. United Way does this by investing in programs and services; leading community change initiatives; and, mobilizing resources and volunteers to ensure that children succeed in school; people get jobs and are financially secure; people are healthy; and, basic needs are met during tough times. For more information, visit unitedwayinc.org.
About Access Food Pantries
Site-Based and Mobile is available to individuals and families in Windham and Tolland Counties who find themselves in an emergency situation where they run a risk of being without food. A crisis can happen to anyone at any time which can force them to have to choose between food and other necessities. A three-day food supplement is issued to those families/individuals experiencing a food crisis immediately and
weekly or monthly appointments can be set up. An individual or family can meet with a Case Manager for an assessment and determine what can be done to eliminate the barriers that created the need for an emergency food supplement. They can also see what other services they qualify for. Access goal is to help our customers to get past the short-term crisis that they are experiencing and have food security for their household. Visit https://accessagency.org/ to learn more
Six questions all teams must ask secondary market consultants before entering partnerships.
For many years, the secondary market has been viewed and treated as a back-end channel of underground entrepreneurs gauging the temperature of buyer tendencies and trying to score big by buying low and selling high. Purchases were made through traditional methods of season ticket purchases, group ticket packages, mini plans, and single-game on sales. For far too long, these buyers were “undercover.” Teams and venues had no true idea of who these buyers were and what it was they were trying to accomplish. It was a challenge to identify and weed out “the good ones” vs. “the bad ones.”
Over the course of the last five years, the landscape has changed.
The transactional opacity of traditional secondary market buyers has decreased through the advancement of large secondary consolidators. Teams and venues have begun to change their approach in dealing with these consultant and distribution companies and have demanded a level of transparency in these investments. The days of the rogue reseller trying to purchase under the radar and hide their identity is slowly coming to an end.
Partnerships have blossomed. Teams and venues have since been working directly with vetted, successful, major distribution partners to maximize revenues, attendance, and marketing value. Sales dashboards are shared in real-time; market trends are detailed in daily and weekly calls; presentations and investments are made at a very high level. Establishing market control and maintaining pricing integrity are top priorities of companies such as Prolific 1. The level of transparent interaction between partners is an integral part of making it a success.
For those teams and venues looking to form a true partnership with a distribution consultant, ask these six internal questions before beginning the vetting process:
What are my goals for ticket sales across all my different sports? Can my partner help me achieve these goals for all these programs?
To promote a healthy and robust primary and secondary market, what is the ideal size of my secondary market? Can my potential partner help me access this number and show me why this is beneficial?
What is the distribution plan for the inventory, and where is the inventory sold? What customer service is provided?
How important is sales data to help achieve pricing maximization on a game-by-game basis, and can my partner supply this information in real-time?
Will my partner assist me in distributing tickets for events the athletic department may be required to buy and help me get revenue back for them? (conference tournaments, bowl games, NCAA tournament)
Will my partner supply me good feedback and insight into ticket sales and serve as an extension of my department to make sure all customer needs are met?
Answering these questions will allow your team/venue to begin formulating a plan and selecting a distribution partner. Take time to determine what is best for your particular situation. Poll your peers, ask for referrals and call on them, and meet your prospective partners in person. Understand the technologies your prospects currently have in place and what technologies they are currently developing or investing in to help their business.
Selecting the right strategic distribution partner is a major step forward in achieving unit sell-through, revenue maximization, and ticket distribution success!