(June, 2024) – The ECHL announced today that Prolific 1 has been named the “Official Secondary Ticketing Partner of the ECHL.”
As part of the agreement, Prolific 1 will serve as the Presenting Sponsor of the ECHL Vendors’ Showcase and Welcome Reception at the upcoming 2024 ECHL Hockey Summer Meetings in Las Vegas, as well as the Ticket Department of the Year Awards, which will be presented as part of the 2023-24 ECHL Awards at the Meetings.
“The ECHL has been working with Prolific 1 for several years now, and they have continuously demonstrated their expertise in the secondary ticketing market through their detailed analysis and customer service,” said ECHL Commissioner, Ryan Crelin. “Prolific 1 has successfully worked with more than a dozen ECHL teams to date, and this partnership will help further circulate ECHL tickets into their vast distribution network.”
“As a longtime sponsor of the ECHL, Prolific 1 is excited to continue advancing our partnership, delivering impactful and measurable results for the league,” said Mike Garvie, Chief Executive Officer at Prolific 1. “Over the past several years, our collaborative efforts have successfully driven revenue growth and increased fan attendance, and we look forward to building on this momentum.”
About the ECHL
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 20 states and one Canadian province for its 36th season in 2023-24. There have been 752 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 12 who have made their NHL debuts in the 2023-24 season. The ECHL has affiliations with 28 of the 32 NHL teams in 2023-24, marking the 26th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
El Paso, TX (April, 2024) – Through a longstanding partnership with Bowl Season, Prolific 1 served as a proud sponsor of the 2024 Annual Meeting and Tradeshow. Our team participated in a panel discussion which dove into ticketing trends and solutions that are being seen across the college football landscape. To view the full presentation, click here.
About Bowl Season:
Bowl Season is one of the greatest and longest running traditions in American sports, taking place in late December and running through New Year’s Day, and has been college football’s post-season for over 100 years. It promotes the grand tradition of the bowl system and its endearing value to student-athletes, highlighting the broader university and college communities, including spirit squads, marching bands, athletic staff and fans. Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions and their proud communities – embracing and honoring the bowl experience for present and future generations. For more information, visit their website.
Queens, NY (February, 2024) – Through a partnership with Prolific 1, the Exclusive Ticket Distribution Partner of St. John’s Athletics, St. John’s Sports Properties welcomed Vet Tix during the men’s basketball contest against Connecticut this past Saturday, February 3 at Madison Square Garden.
“Prolific 1 has been a trusted partner for many years,” said Kevin Waters, General Manager of St. John’s Sports Properties. “Having them utilize our partnership to benefit such a great organization like Vet Tix is truly special.”
Vet Tix provides tickets to events which reduce stress, strengthen family bonds, build life-long memories and encourage service members and veterans to stay engaged with local communities and American life. They support our troops by honoring their service and providing positive family and life experiences, during and after their years of service to our country.
“Through our multi-year partnership with St. John’s, we are grateful to continue to work alongside them and provide Vet Tix and its members this unique experience at MSG,” said Mike Garvie, CEO of Prolific 1. “Our hope is that our donation and collaborative work with St. John’s will bring an unforgettable memory to those who deserve it most.”
Saturday’s experience included a donation of game tickets to local Veterans and their families. The Veterans were also recognized on-court during the second half of the game.
“Vet Tix is grateful and thrilled to continue to partner with Prolific 1,” said Michael A. Focareto III Founder, CEO, and U.S. Navy veteran. “This partnership exemplifies Prolific 1’s support for our service members, veterans, first responders, and their families by providing them with experiences and creating lasting memories to thank them for their service and sacrifices for our country and communities.”
About Veteran Tickets Foundation:
Veteran Tickets Foundation (Vet Tix) is a national 501(c)(3) nonprofit organization that provides free tickets to currently serving military members, veterans of all eras, and the immediate family of those killed in action. Since 2008, Vet Tix has provided over 20 million free event tickets to over 1.8 million members. Vet Tix launched 1st Tix, which provides the same benefit to our nation’s first responders, including current and retired law enforcement officers, firefighters, EMTs, and 911 Dispatchers. These events help service members, veterans, and first responders reduce stress, strengthen family bonds, build lifelong memories, and encourage them to stay engaged with American life and their local communities. Vet Tix spends over 99 percent of its revenue on its programs. Visit VetTix.org and 1stTix.org to learn more.
Las Vegas, NV (January, 2024) –
Venues, Promoters, and Artists have two ticket strategies for events – maximize sales and put fans in seats.
In today’s event landscape, it’s an extremely delicate balancing act to control inventory, deliver a value of purchase to consumers, and create a profitable show for all parties.
In the session moderated by Prolific 1 CEO, Mike Garvie, P1 staff Kyle Osolin (AVP of Music and Touring), Tim Mason (AVP of Business Analytics and Strategy), and our business partner, Ian Vaughn (Founder and CEO of RNC Entertainment) discussed how to accurately build manifests by integrating primary and secondary market data to achieve these initiatives. The team also dove into how having multiple pricing models based on market demand and analyzing real-time trends across the tour and similar markets will allow you to make critical adjustments post on-sale.
The panel provided valuable insight to venues and promoters through real life success stories.
Key learnings included:
- Data & Insight – Understanding how historical and current data sets from the primary and secondary market can help assess each opportunity during the offer stage and ultimately build accurate manifests for each event.
- Pricing Intelligence – Utilize dynamic pricing strategies and models to shift pricing throughout the sales cycle in order to fill the venue and meet revenue benchmarks.
- Distribution Strategy – How to utilize primary market tools such as TM Platinum in combination with Prolific 1 to control inventory distribution and maximize revenue for in-demand locations.
About INTIX
INTIX is the leading forum for ticketing professionals, representing the most comprehensive view of the industry and its practices, products and services. INTIX is the ticketing professional’s connection to a trusted network of knowledge, experience and ideas shared within a community of peers — a connection that provides ongoing support and relationships that can further success in the industry. Ticketing professionals participate in INTIX to find information and solutions that bring value to their companies and to their own development. Through INTIX, members learn what works, what’s new, what’s next, and how to put it all into practice.
INTIX is a nonprofit membership organization that represents over a thousand ticketing, sales, technology, finance and marketing professionals from over 25 countries. They work in the world of arts, sports and entertainment, as well as a full range of public venues and institutions.
Plainville, CT (December 15th, 2023)
On behalf of the team at Prolific 1, we had the honor of collecting and donating toys to benefit the Marine Toys For Tots Foundation this holiday season.
Our staff helped deliver more than 3,000 toys at a collection event supporting local families in need. Thank you to everyone who donated and helped make this possible! As they say, the best gift of all is giving back.
About the Marine Toys For Tots Foundation: The mission of the Marine Toys for Tots Foundation is to assist the U. S. Marine Corps in providing a tangible sign of hope to economically disadvantaged children at Christmas. This assistance includes providing day-to-day leadership and oversight of the Program, raising funds to provide toys to supplement the collections of local Toys for Tots Campaigns, to provide promotional and support material and defray the costs of conducting annual Toys for Tots Campaigns. Other Foundation support includes providing administrative, advisory, financial, logistic and promotional support to local Toys for Tots Coordinators; managing funds raised and monies donated based on the use of Toys for Tots name or logo; providing other support the Marine Corps, as a federal agency, cannot provide; and conducting public education and information programs about Toys for Tots that call the general public to action in support of this patriotic community action program.
New York City, NY – (November, 2023)
As a partner of The Gazelle Group, several P1 staff took the train into NYC to watch UConn take on Indiana, courtside, during the annual Empire Classic benefiting Wounded Warrior Project (WWP).
Through a sponsorship with the tournament, Prolific 1 was granted an in-game recognition where we pledged to make a monetary donation to the Wounded Warrior Project, benefiting veterans and their families. Our team hope this small gesture goes a long way in impacting the lives of those who have risked their lives for our country.
As a proud sponsor of this event, the P1 team already looks forward to continued success in the future.
South Windsor, CT – (October, 2023)
There’s never a dull moment with our group! P1 staff put our bike building skills to the test while we worked together to assemble bicycles as part of a charitable initiative.
We presented the donation to the Boys and Girls Clubs of Hartford, where the bikes will be used on their campus by children ages 2-18 years old.
Thank you to our staff who participated and made this a memorable experience all around.
About the Boys and Girls Clubs of Hartford
Our mission is to enable all young people, especially those who need us most, to realize their full potential as caring, productive and responsible citizens. As the premier youth development organization in Hartford, we touch the lives of nearly 1 in every 3 children in Hartford Public Schools. Through membership and community outreach, we serve thousands of youth annually through programs focused on our six pillars: Academic Success, Character & Leadership, STEAM, Diversity, Equity & Inclusion, Health & Wellness, and Workforce Readiness.
St. Louis, MO – (September, 2023)
This past week, Prolific 1 CEO and other key staff members attended the annual Sports Business Journal DRIVE conference in St. Louis.
During an extremely productive and engaging three day period, our team joined various industry leaders through educational sessions tailored to the ins and outs of revenue optimization, streamlining business operations, fostering innovation and enhancing the fan experience through business analytics.
Thank you to those who attended our panel, Consolidated Secondary: Today’s Partnerships Between Teams & Resale Platforms where our CEO, Mike Garvie, offered a deep dive into the evolution of trusted distribution partners, and the many benefits it provides to teams. This exclusive conversation dove in to the current secondary market landscape while highlighting the many benefits of utilizing a trusted distribution partner.
As a proud sponsor of the 2023 event, our team already looks forward to what next year will bring.
QUEENS, N.Y. (Jan. 31, 2023) – Through a partnership with Prolific 1, the Exclusive Ticket Distribution Partner of St. John’s Athletics, St. John’s Sports Properties hosted Big Brothers Big Sisters of New York City during the men’s basketball contest against Georgetown this past Sunday, January 29th at Madison Square Garden. “This is the second year in a row Prolific 1 has offered this great experience to Big Brothers Big Sisters of New York City,” said Kevin Waters, General Manager of St. John’s Sports Properties. “It’s a special thing to see the impact our partnerships can have in our community, especially on our younger fans. We greatly appreciate Prolific 1 for their partnership.”
Big Brothers Big Sisters of NYC is a 501 (c)(3) organization whose mission is to “build and support mentoring relationships to ignite the biggest possible futures for youth”. Adult volunteers are matched with children from ages 7 to young adulthood.
“Prolific 1 is thrilled to provide this unique experience to BBBS of NYC,” said Mike Garvie, CEO of Prolific 1. “We value the nature of our partnership with St. John’s which allows us to leverage our philanthropic values and support the NYC community, helping the youth build core memories that will last a lifetime.”
Sunday’s experience included the “Bigs” and “Littles” from BBBS of NYC enjoying pre-game photos on the court, BBBS of NYC being recognized in an on-court presentation during the game, and in-game branding for BBBS of NYC throughout the game.
“We are excited to partner again this year with St. Johns Athletics & Prolific 1. Creating meaningful experiences for our Bigs and Littles is essential to our mission to ignite potential, and we are thrilled to do this from center court at Madison Square Garden.” said Michael Coughlin, Chief Innovation & Program Officer, “Mentoring has never been more important, and we thank our partners in supporting our mission to build the next generation of leaders in NYC.”
About Big Brothers Big Sisters of NYC:
Founded in 1904, Big Brothers Big Sisters of NYC (BBBS of NYC) is the nation’s first and the city’s largest youth mentoring organization. By matching a caring adult mentor, a Big, with a New York City youth, a Little, we are inspiring the next generation of leaders. Through our one-to-one mentoring, Workplace Mentoring Program (corporate engagement), affinity groups, College & Career Success Program, Bigs in Blue, and other community partner programs, BBBS of NYC serves over 2,500 youths annually across all five boroughs. 99% of our Littles are promoted to the next grade, and 93% of our Littles are accepted into college.
About Prolific 1:
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat
MIAMI LAKES, Fla. (December 27th, 2022) – Orange Bowl has extended its relationship with Prolific 1, naming them the Official Fan to Fan and Strategic Ticket Provider of the Capital One Orange Bowl.
Through this relationship that began in 2019, Prolific 1 will help the Capital One Orange Bowl maximize event awareness, provide real-time sales data, and drive incremental revenue through a trusted ticket distribution process.
“We’re happy to continue our partnership with Prolific 1, which provides a convenient and secure outlet for Capital One Orange Bowl fans across the country,” said Ana Hernandez-Ochoa, Orange Bowl Chief Operating Officer.
“Year after year, the Capital One Orange Bowl is a top-performing event bringing together some of the best teams in college football,” states Mike Garvie, CEO of Prolific 1. “We’re proud to be a long-standing partner of this event, and we look forward to furthering the success of this relationship, while delivering fans a memorable experience.”
The 2022 Capital One Orange Bowl will feature the University of Tennessee vs. Clemson University in yet another historic matchup. The game will be held on Dec. 30th at Hard Rock Stadium in Miami Gardens, Fla.
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About Orange Bowl
Orange Bowl is a 391-member, primarily-volunteer non-profit sports organization that promotes and serves the South Florida community. With its primary mission since being created in 1935 to bring tourism to South Florida through an annual football game and events, it has also maintained a legacy of charitable contributions and community outreach. Orange Bowl’s community outreach is embodied by the four pillars of its Orange Bowl Cares program: Youth Sports, Education, Community Engagement and Legacy Programs. Orange Bowl features a year-round schedule of events culminating with the 2022 Capital One Orange Bowl on Dec. 30. For more information on the 2022 Orange Bowl events, including promotional inquiries and volunteer opportunities through the Ambassador Program, log on to orangebowl.org or follow @OrangeBowl on social media.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms.
With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.