(December, 2024) – Orange Bowl has extended its relationship with Prolific 1, naming them the official fan to fan and strategic ticket provider of the Capital One Orange Bowl.
Through this relationship that began in 2019, Prolific 1 will help the Capital One Orange Bowl maximize event awareness, provide real-time sales data, and create a trusted buying process for fans.
“We’re thankful to further strengthen our partnership and collaborate on delivering results for the Capital One Orange Bowl,” said Mike Garvie, CEO of Prolific 1. “Our innovative and trusted strategy continues to set a new benchmark for sales and revenue in premier college football games as we look forward to what’s ahead.”
The 2025 College Football Playoff Semifinal at the Capital One Orange Bowl will be held on January 9th at Hard Rock Stadium in Miami Gardens, Fla.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(December, 2024) – The holiday season is a time for reflection, gratitude, and giving back to our communities. This year, Prolific 1 is thrilled to announce our support for two incredible organizations that make a profound impact: the Marine Toys for Tots Foundation and Homes for the Brave.
Bringing Smiles to Children in Need
The Marine Toys for Tots Foundation has been a beacon of hope for countless children, ensuring they experience the joy and wonder of the holidays. By contributing to this initiative, we aim to help bring smiles to children in need. This effort is about more than just gifts – it’s about spreading joy and creating cherished memories.
Honoring and Assisting Our Local Veterans
We are equally honored to have hosted a food drive for Homes for the Brave, an organization dedicated to assisting our local veterans. Their tireless work provides critical resources, including housing, job training, and support services, helping veterans rebuild their lives with dignity and respect. Our contribution is a small way of showing our deep gratitude for their service and sacrifices.
Gratitude for Our Incredible Team
These meaningful donations wouldn’t have been possible without the dedication and generosity of our amazing staff. Their commitment to making a difference reflects the heart of our organization. We are immensely proud to have a team that shares our passion for giving back and making the world a better place.
Here’s to a holiday season filled with gratitude, and the joy of giving. Together, we can make a lasting impact.
About Marine Toys For Tots Foundation
The mission of the Marine Toys for Tots Foundation is to assist the U. S. Marine Corps in providing a tangible sign of hope to economically disadvantaged children at Christmas. This assistance includes providing day-to-day leadership and oversight of the Program, raising funds to provide toys to supplement the collections of local Toys for Tots Chapters, to provide promotional and support material and defray the costs of conducting annual Toys for Tots Chapters. Other Foundation support includes providing administrative, advisory, financial, logistic and promotional support to local Toys for Tots Coordinators; managing funds raised and monies donated based on the use of Toys for Tots name or logo; providing other support the Marine Corps, as a federal agency, cannot provide; and conducting public education and information programs about Toys for Tots that call the general public to action in support of this patriotic community action program.
To learn more about this organization, visit their website.
About Homes For The Brave
Applied Behavioral Rehabilitation Institute, Inc. (ABRI), doing business as Homes for the Brave, is a 501(c)(3) not-for-profit with a mission of providing housing and services to individuals experiencing homelessness, especially Veterans. By operating one permanent and four transitional supportive housing programs in Fairfield and New Haven Counties in Connecticut, ABRI aims to help individuals return to productive and meaningful lives. ABRI staff work with clients to create personalized goals to help them achieve stable income and housing and increase their self-determination.
To learn more about this organization, visit their website.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(November, 2024) – Members of the Prolific 1 executive team had the opportunity to witness the historic Jake Paul vs. Mike Tyson fight up close and personal at AT&T Stadium on Friday, November 15th in Texas. Courtesy of our friends and partners at Most Valuable Promotions (MVP), the Prolific 1 CEO, VP of Pricing and Business Intelligence, and our Head of Sports and Entertainment Partnerships were treated to VIP hospitality throughout the event.
We are grateful for our continued partnership and look forward to collaborating on future events.
About Most Valuable Promotions
Dedicated to brand building, content creation, promotion, and strategic advisory, Most Valuable Promotions was founded by Jake Paul and Nakisa Bidarian in 2021.
With the mission to provide more creative control to fighters, MVP works to identify, grow, and maximize return for its own events and talent partners. Already making a name for itself in the sport of boxing and the overall industry, MVP co-produced and co-promoted all of Paul’s latest matches including both fights against Tyron Woodley and his most recent fight against Anderson Silva, which included a co-headlining bout with MVP’s youngest signed talent, H2O Sylve. The promotion company also signed one of the most decorated Hispanic athletes of all time, Amanda Serrano in its first year. Serrano and MVP made history in April of 2022 when Serrano went head to head with Katie Taylor, marking the first female fight to headline at Madison Square Garden. Co-founder Nakisa Bidarian also served as an executive producer to the historic Triller Presents Mike Tyson v. Roy Jones Jr.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(October, 2024) – As a proud sponsor of the annual Association of Luxury Suite Directors conference, Prolific 1 CEO, Mike Garvie, was invited to speak on a panel “Navigating the New Landscape of Secondary Ticketing: Challenges, Regulations, and Opportunities” at the ALSD International Global Premier Summit in London at The O2.
Prolific 1 continues to expand our overseas relationships, and this event served as a fantastic opportunity to connect with key stakeholders in the international live event space. Thank you to our friends at ALSD for a great few days of networking, insights and hospitality. Until next year!
About ALSD
The Association of Luxury Suite Directors (ALSD) was established in 1990 to provide a single platform for its member teams and venues with accurate and timely information from across all layers of the premium seat industry in stadiums and arenas throughout North America with a growing global reach. With its integrated marketing and advertising programs, the ALSD is also positioned to link buyers and sellers, including vendors, suppliers, and food and beverage concessionaires for the venue marketplace. In 2013, the ALSD rolled out the Design & Build Forum, on the heels of a key period for new venues and major renovations. In 2022, ALSD redeveloped its technology community, introducing the Technology Symposium to study innovation and revenue generation.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
(June, 2024) – The ECHL announced today that Prolific 1 has been named the “Official Secondary Ticketing Partner of the ECHL.”
As part of the agreement, Prolific 1 will serve as the Presenting Sponsor of the ECHL Vendors’ Showcase and Welcome Reception at the upcoming 2024 ECHL Hockey Summer Meetings in Las Vegas, as well as the Ticket Department of the Year Awards, which will be presented as part of the 2023-24 ECHL Awards at the Meetings.
“The ECHL has been working with Prolific 1 for several years now, and they have continuously demonstrated their expertise in the secondary ticketing market through their detailed analysis and customer service,” said ECHL Commissioner, Ryan Crelin. “Prolific 1 has successfully worked with more than a dozen ECHL teams to date, and this partnership will help further circulate ECHL tickets into their vast distribution network.”
“As a longtime sponsor of the ECHL, Prolific 1 is excited to continue advancing our partnership, delivering impactful and measurable results for the league,” said Mike Garvie, Chief Executive Officer at Prolific 1. “Over the past several years, our collaborative efforts have successfully driven revenue growth and increased fan attendance, and we look forward to building on this momentum.”
About the ECHL
Formed in 1988-89 with five teams in four states, the ECHL has grown into a coast-to-coast league with 27 teams in 20 states and one Canadian province for its 36th season in 2023-24. There have been 752 players who have gone on to play in the National Hockey League after starting their careers in the ECHL, including 12 who have made their NHL debuts in the 2023-24 season. The ECHL has affiliations with 28 of the 32 NHL teams in 2023-24, marking the 26th consecutive season that the league has affiliations with at least 20 teams in the NHL. Further information on the ECHL is available on its website at ECHL.com.
About Prolific 1
Prolific 1 partners with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms. With 250+ forward-thinking partnerships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.
El Paso, TX (April, 2024) – Through a longstanding partnership with Bowl Season, Prolific 1 served as a proud sponsor of the 2024 Annual Meeting and Tradeshow. Our team participated in a panel discussion which dove into ticketing trends and solutions that are being seen across the college football landscape. To view the full presentation, click here.
About Bowl Season:
Bowl Season is one of the greatest and longest running traditions in American sports, taking place in late December and running through New Year’s Day, and has been college football’s post-season for over 100 years. It promotes the grand tradition of the bowl system and its endearing value to student-athletes, highlighting the broader university and college communities, including spirit squads, marching bands, athletic staff and fans. Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions and their proud communities – embracing and honoring the bowl experience for present and future generations. For more information, visit their website.
Queens, NY (February, 2024) – Through a partnership with Prolific 1, the Exclusive Ticket Distribution Partner of St. John’s Athletics, St. John’s Sports Properties welcomed Vet Tix during the men’s basketball contest against Connecticut this past Saturday, February 3 at Madison Square Garden.
“Prolific 1 has been a trusted partner for many years,” said Kevin Waters, General Manager of St. John’s Sports Properties. “Having them utilize our partnership to benefit such a great organization like Vet Tix is truly special.”
Vet Tix provides tickets to events which reduce stress, strengthen family bonds, build life-long memories and encourage service members and veterans to stay engaged with local communities and American life. They support our troops by honoring their service and providing positive family and life experiences, during and after their years of service to our country.
“Through our multi-year partnership with St. John’s, we are grateful to continue to work alongside them and provide Vet Tix and its members this unique experience at MSG,” said Mike Garvie, CEO of Prolific 1. “Our hope is that our donation and collaborative work with St. John’s will bring an unforgettable memory to those who deserve it most.”
Saturday’s experience included a donation of game tickets to local Veterans and their families. The Veterans were also recognized on-court during the second half of the game.
“Vet Tix is grateful and thrilled to continue to partner with Prolific 1,” said Michael A. Focareto III Founder, CEO, and U.S. Navy veteran. “This partnership exemplifies Prolific 1’s support for our service members, veterans, first responders, and their families by providing them with experiences and creating lasting memories to thank them for their service and sacrifices for our country and communities.”
About Veteran Tickets Foundation:
Veteran Tickets Foundation (Vet Tix) is a national 501(c)(3) nonprofit organization that provides free tickets to currently serving military members, veterans of all eras, and the immediate family of those killed in action. Since 2008, Vet Tix has provided over 20 million free event tickets to over 1.8 million members. Vet Tix launched 1st Tix, which provides the same benefit to our nation’s first responders, including current and retired law enforcement officers, firefighters, EMTs, and 911 Dispatchers. These events help service members, veterans, and first responders reduce stress, strengthen family bonds, build lifelong memories, and encourage them to stay engaged with American life and their local communities. Vet Tix spends over 99 percent of its revenue on its programs. Visit VetTix.org and 1stTix.org to learn more.
Las Vegas, NV (January, 2024) –
Venues, Promoters, and Artists have two ticket strategies for events – maximize sales and put fans in seats.
In today’s event landscape, it’s an extremely delicate balancing act to control inventory, deliver a value of purchase to consumers, and create a profitable show for all parties.
In the session moderated by Prolific 1 CEO, Mike Garvie, P1 staff Kyle Osolin (AVP of Music and Touring), Tim Mason (AVP of Business Analytics and Strategy), and our business partner, Ian Vaughn (Founder and CEO of RNC Entertainment) discussed how to accurately build manifests by integrating primary and secondary market data to achieve these initiatives. The team also dove into how having multiple pricing models based on market demand and analyzing real-time trends across the tour and similar markets will allow you to make critical adjustments post on-sale.
The panel provided valuable insight to venues and promoters through real life success stories.
Key learnings included:
- Data & Insight – Understanding how historical and current data sets from the primary and secondary market can help assess each opportunity during the offer stage and ultimately build accurate manifests for each event.
- Pricing Intelligence – Utilize dynamic pricing strategies and models to shift pricing throughout the sales cycle in order to fill the venue and meet revenue benchmarks.
- Distribution Strategy – How to utilize primary market tools such as TM Platinum in combination with Prolific 1 to control inventory distribution and maximize revenue for in-demand locations.
About INTIX
INTIX is the leading forum for ticketing professionals, representing the most comprehensive view of the industry and its practices, products and services. INTIX is the ticketing professional’s connection to a trusted network of knowledge, experience and ideas shared within a community of peers — a connection that provides ongoing support and relationships that can further success in the industry. Ticketing professionals participate in INTIX to find information and solutions that bring value to their companies and to their own development. Through INTIX, members learn what works, what’s new, what’s next, and how to put it all into practice.
INTIX is a nonprofit membership organization that represents over a thousand ticketing, sales, technology, finance and marketing professionals from over 25 countries. They work in the world of arts, sports and entertainment, as well as a full range of public venues and institutions.
Plainville, CT (December 15th, 2023)
On behalf of the team at Prolific 1, we had the honor of collecting and donating toys to benefit the Marine Toys For Tots Foundation this holiday season.
Our staff helped deliver more than 3,000 toys at a collection event supporting local families in need. Thank you to everyone who donated and helped make this possible! As they say, the best gift of all is giving back.
About the Marine Toys For Tots Foundation: The mission of the Marine Toys for Tots Foundation is to assist the U. S. Marine Corps in providing a tangible sign of hope to economically disadvantaged children at Christmas. This assistance includes providing day-to-day leadership and oversight of the Program, raising funds to provide toys to supplement the collections of local Toys for Tots Campaigns, to provide promotional and support material and defray the costs of conducting annual Toys for Tots Campaigns. Other Foundation support includes providing administrative, advisory, financial, logistic and promotional support to local Toys for Tots Coordinators; managing funds raised and monies donated based on the use of Toys for Tots name or logo; providing other support the Marine Corps, as a federal agency, cannot provide; and conducting public education and information programs about Toys for Tots that call the general public to action in support of this patriotic community action program.
New York City, NY – (November, 2023)
As a partner of The Gazelle Group, several P1 staff took the train into NYC to watch UConn take on Indiana, courtside, during the annual Empire Classic benefiting Wounded Warrior Project (WWP).
Through a sponsorship with the tournament, Prolific 1 was granted an in-game recognition where we pledged to make a monetary donation to the Wounded Warrior Project, benefiting veterans and their families. Our team hope this small gesture goes a long way in impacting the lives of those who have risked their lives for our country.
As a proud sponsor of this event, the P1 team already looks forward to continued success in the future.