ATLANTA (Oct. 12, 2020) – Peach Bowl, Inc. has teamed up with Prolific 1, naming them the official Ticket Resale Partner of the Chick-fil-A Peach Bowl for the next three seasons.

Through this partnership, Prolific 1 will provide benefits to both consumer and business channels by offering fans a trusted buying experience, as well as delivering benefits to the Peach Bowl, Inc. ticketing department that include increased event awareness, inventory management and real-time sales data.

“The Chick-fil-A Peach Bowl has a tremendous reputation and is widely regarded as one of the premier college football bowl games,” said Michael Garvie, CRO of Prolific 1. “We can’t wait to bring our wealth of experience and next-level insight to this partnership and continue their success.”

“The Chick-fil-A Peach Bowl has a tremendous reputation and is widely regarded as one of the premier college football bowl games,” said Michael Garvie, CRO of Prolific 1. “We can’t wait to bring our wealth of experience and next-level insight to this partnership and continue their success.”

“We’re excited to welcome Prolific 1 to our team as our official resale partner,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “We look forward to working with a leader in the ticket distribution industry to continue our longstanding tradition of sold-out Chick-fil-A Peach Bowl games here in the Capital of College Football.”

The Chick-fil-A Peach Bowl has sold out 21 of its last 23 games, and just set a new attendance record of 78,347 for last year’s College Football Playoff Semifinal contest between No. 4 Oklahoma and No. 1 LSU.

Since its inaugural game in 1968, the Chick-fil-A Peach Bowl has attracted more than 3.1 million fans to Atlanta, with an average of 71,807 fans attending the game since 2000.

This season’s Chick-fil-A Peach Bowl is set for New Year’s Day at noon ET in Mercedes-Benz Stadium and will feature top-ranked teams as determined by the College Football Playoff selection committee.

About Prolific 1

Prolific 1 works with entertainment rights-holders, combining industry-leading technology with expert analysis to drive incremental revenue and attendance for live events, on your terms.

With 250+ forward-thinking relationships across live entertainment, Prolific 1 delivers flexible solutions that provide market strategy, real-time pricing optimization, controlled inventory management, actionable data and analytics, and more. With decades of experience and millions of tickets sold each year, Prolific 1 provides next level insight, seat by seat.

About Peach Bowl, Inc

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 52 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $280.7 million in team payouts over its 52-year history. Peach Bowl, Inc. also leads all other bowl game organizations in charitable and scholarship contributions, having donated or committed $57.2 million to organizations in need since 2002. Peach Bowl, Inc. also created and manages the Chick-fil-A Kickoff Game, the Peach Bowl Challenge charity golf tournament, manages The Dodd Trophy national coach of the year award and led the relocation and financial foundation of the College Football Hall of Fame to Atlanta. For more information, visit Chick-fil-APeachBowl.com or follow us on Twitter at @CFAPeachBowl and find us on Facebook at Facebook.com/CFAPeachBowl.