Insight

Prolific 1 Podcast: Ep. 2 – Jacque Holowaty

Jacque Holowaty, long time senior executive, and former Vice President of Ticketing and Client Experience for Spectra Venue Management joins us for Episode 2 of our podcast series. Our own Sara Madrid, Senior Business Development Manager, leads the discussion while Jacque dives into her deep-rooted knowledge of the live event industry. With more than a decade of experience, Jacque discusses the ins and outs of venue and event marketing, growing ticketing revenue, and her initiative to empower women in the live entertainment industry.

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Prolific 1 Podcast: Ep. 1 – Jarrett Nasca, Chief Operating Officer of the Capital One Orange Bowl

Jarrett Nasca of the Capital One Orange Bowl sits down with our own Eric Lapointe, Head of Sports and Entertainment Partnerships. In this session, Eric and Jarrett discuss the current landscape of live events and COVID-19, Jarrett’s partnership strategy in growing the Orange Bowl over the past few years and what’s next.

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The National Sports Forum Overview, 2020

Since 1996, the National Sports Forum has hosted an annual conference designed to connect thousands of industry professionals across various teams, leagues, and agencies. The core focuses include sponsorship sales and partner activation, marketing and fan engagement, ticket sales and service, and business development, which makes this a valuable conference for anyone in the sports business industry.

Why should you attend NSF 2020?

• Sponsorship Sales & Partner Activation – With a large community focused on corporate partnership sales, NSF will open your eyes to the way other organizations activate and sell their products/services. At NSF 2020, you’ll have the opportunity to attend “Sponsorship: Owning a Crowded Sports Market.” This panel is designed to navigate the battle of securing market share while being a leader in the space. What niche service does your organization provide that will help you stand out ahead of your competitors?
• Marketing & Fan Engagement – Fan engagement is a driving sales force when it comes to successful business. NSF educates organizations of all sizes on the best ways to grow and maintain a customer base. One particular panel at NSF 2020, “Marketing: Cater to Your Fans In a New Way: Social Experience From Street to Seat” will focus on the importance of teams and leagues investing in the overall fan experience. This panel will discuss how crucial it is to keep fans engaged during and after an event in various ways, one being to incorporate a social aspect such as, encouraging fans to share their experiences with others online. Attend this panel to learn how you can provide a captivating experience for your attendees.
• Ticket Sales & Service – Ticket sales are the heart and soul of sports business. NSF brings together some of the most educated ticketing professionals in the industry to discuss ways to maximize sales, and fill venues. Attend the panel “Ticket Sales: Knowledge Is Profit: Turning In-Venue Tech Into a Year-Round Relationship” to learn how to maximize the data collected from AI chat bots, mobile ordering platforms, and payment securities to provide fan insight. Venue owners, operators, and various brands can use the data they’ve collected to market to fans 365 days a year. These off-season communications are an additional way to drive ticket sales beyond the event date.
• Business Development – The sports industry is constantly evolving which is why NSF sees the importance of developing and discussing new, successful ways to grow business, and increase revenue. Attend “Cracking the Code: A Masterclass to Winning In CPG’s” to learn how your team/venue can maximize sales in this space. This panel will teach you how CPG marketers measure & evaluate proposals, and how you can apply these lessons when building a new pitch.

Prolific 1 Named the Official Fan to Fan and Strategic Ticket Provider of the Capital One Orange Bowl

Miami Lakes, Fla. (December 30th, 2019) – The Orange Bowl has entered a relationship with Prolific 1, naming them the Official Fan to Fan and Strategic Ticket Provider of the Capital One Orange Bowl starting now through 2021.

Through this relationship, Prolific 1 will help the Capital One Orange Bowl maximize event awareness, provide real-time sales data, and create a trusted buying process for fans.

“Prolific 1 provides a convenient and secure outlet for fans around the globe, and that includes Capital One Orange Bowl fans,” said Jarrett Nasca, Orange Bowl COO.

In addition to this relationship, Prolific 1 will donate some of their game tickets to the Orange Bowl Leadership Academy. This charitable donation will allow a group of outstanding students to experience a college football bowl game, and be recognized for their achievements.

“Each year, the Capital One Orange Bowl proves to be a high-caliber event drawing the best from college football,” states Sean Morse, CEO of Prolific 1. “We're pleased to continue this relationship, honor the students in the Orange Bowl Leadership Academy, and deliver fans a great experience.”

The 2019 Capital One Orange Bowl will feature the University of Florida vs. the University of Virginia in yet another historic matchup. The game will be held on Dec. 30th at Hard Rock Stadium in Miami Gardens, Fla.

Prolific 1 Donates 2,000 Live Event Experiences to Wounded Warrior Project

South Windsor, CT. (November 22nd, 2019) – Prolific 1, an industry leading event ticketing partner, announced on November 22nd, 2019 that they are donating 2,000 live event tickets to Wounded Warrior Project® (WWP) members and their families.

The event experiences will include tickets to professional and collegiate sports games, concerts, and family shows. In addition to event tickets, experiences for veterans registered with WWP will include courtside seats, pregame hospitality, exclusive access, and more.

“Sporting events and concerts provide a great opportunity to bring veterans together and get them out of isolation,” said Jen Silva, WWP chief program officer. “We are grateful for Prolific 1’s support. It means more opportunities for warriors to get involved in their communities.”

“Prolific 1 sees great value in giving back to such a deserving organization,” states Sean Morse, CEO of Prolific 1. “Through our valued partnerships, including the 2K Empire Classic, we are able to deliver unforgettable live event experiences. This donation is the least we can do to show our gratitude to the men and women who have risked their lives serving and saving others.”

Prolific 1 named “Official Ticket Distribution Partner of the ECHL”

PRINCETON, N.J. (October 2nd, 2019) – The ECHL announced on Wednesday, October 2nd, that Prolific 1 has been named the “Official Ticket Distribution Partner of the ECHL” for the 2019-20 Season.

As part of the agreement, Prolific 1 will offer ticket distribution to select teams across the ECHL, providing benefits such as increased event awareness, real-time sales data and a trusted buying experience for fans. Additionally, Prolific 1 was the presenting sponsor of the 2018-19 ECHL Annual Awards Gala at the ECHL Hockey Summer Meetings this past June.

“We are excited to continue our partnership with Prolific 1 to both give our fans access to the best tickets available for ECHL games, while also celebrating the great work our staffs do each season,” said ECHL Commissioner Ryan Crelin.

The partnership expands Prolific 1’s presence in hockey, with numerous collegiate and professional relationships already in place.

“The ECHL is known for its tradition-rich organizations and loyal fan bases,” said Sean Morse, Chief Executive Officer of Prolific 1. “Through this partnership, we’re pleased to support both with the ability to offer a ticketing strategy to meet their goals, while growing attendance numbers across the league.”

Spectra Selects Prolific 1 as Official Partner for Secondary Market Ticket Sales

PHILADELPHIA (July 24th, 2019) – Spectra, an industry leader in venue management, food services & hospitality, and partnerships, today announced a multi-year partnership with Prolific 1 (P1), a leader in ticket distribution and insights for live entertainment rights-holders. As a part of the agreement, P1 will partner with Spectra venues spanning North America as the company’s preferred vendor for secondary market ticketing services.

“Spectra strives to create memorable, consumer-friendly experiences throughout the lifecycle of an event, starting at the moment of a ticket sale,” Jacque Holowaty, Spectra’s Vice President of Client Experience and Ticketing, said. “With Prolific 1 as our partner, the sales process and experience will be simplified and streamlined for not only our guests, but for the teams in our venues as well.”

P1 will be integrated into the Spectra ticketing ecosystem providing real-time, actionable sales data, pricing optimization, inventory management and more.

In addition to ticketing rights, P1 will receive sponsorship assets at Spectra corporate events and bring unique, new content to Spectra venues.

“We’re excited to partner with Spectra to implement a ticketing strategy that delivers results for their venues,” Sean Morse, CEO of Prolific 1, said. “Both organizations have similar goals in growing attendance for live events while ensuring a trusted buying experience.”

Naismith Memorial Basketball Hall of Fame Announces Partnership Extension with Prolific 1 for Collegiate Events

SPRINGFIELD, MA (July 10, 2019) – Today, the Naismith Memorial Basketball Hall of Fame announced a two-year partnership extension with Prolific 1 as a secondary market ticket provider for a number of Naismith Memorial Basketball Hall of Fame collegiate events. The partnership was facilitated by Learfield IMG College, the Basketball Hall of Fame’s sports marketing partner for its collegiate event series.

“As our portfolio of events continues to grow, we’re thankful to have a dedicated partner like Prolific 1 who can offer a streamlined ticketing process for a number of our events,” said John L. Doleva, President and CEO of the Basketball Hall of Fame. “Our goal is to provide wonderful experiences for student-athletes and fans alike, and partners such as Prolific 1 make that possible.”

As a non-profit institution committed to promoting and celebrating the game of basketball at all levels, the Basketball Hall of Fame has continued to elevate its roster of events over the past decade. Through this partnership, Prolific 1’s distribution expertise will continue to raise awareness and drive attendance to new levels.

Events offered by Prolific 1 include the Basketball Hall of Fame Classic at STAPLES Center, the Tip-Off Tournament and Women's Showcase at Mohegan Sun Arena, and two inaugural events in the James Naismith Classic in Toronto and the Basketball Hall of Fame Invitational at Barclays Center.

“We’re excited to partner with an organization that is so invested in providing a memorable experience for fans,” states Sean Morse, CEO of Prolific 1. “We look forward to creating a healthy primary and secondary ticket marketplace that will increase visibility and revenue for each event.”

For a full schedule of events and match-ups, please visit www.hoophall.com/events.

Professional Sports Franchises Proactively Shift Ticket Sales and Revenue Strategies in Premium Areas

 
Prolific 1 helps teams create a comprehensive data and analysis driven distribution model which delivers benefits to the primary and secondary ticketing market.

Over the past five years, dynamic and variable pricing of tickets has become standard.  Fans have come to expect ticket prices to shift throughout the season based on basic supply and demand trends.  This pricing structure, however, is not a new concept.

Secondary market distribution leaders have benefited from the ebbs and flows of the sports industry for decades.  Companies like Prolific 1 partner with rights-holders on macro goals of driving attendance and providing secondary market insight on buyers. Through secondary exchanges, teams put more eyes on seats while offering fans a preferred buying experience. This controlled sales process helps teams’ price more effectively on the primary by using dynamic and variable primary pricing models, while supplying new lead information and customer data for teams utilizing mobile transfer technology.

Transactional Customer vs. Strategic Partner: Prolific 1 Develops Ideal Distribution Relationship

Six questions all teams must ask secondary market consultants before entering partnerships

For many years, the secondary market has been viewed and treated as a back-end channel of underground entrepreneurs gauging the temperature of buyer tendencies and trying to score big by buying low and selling high. Purchases were made through traditional methods of season ticket purchases, group ticket packages, mini plans, and single-game on sales. For far too long, these buyers were “undercover.” Teams and venues had no true idea of who these buyers were and what it was they were trying to accomplish. It was a challenge to identify and weed out “the good ones” vs. “the bad ones.”

Over the course of the last five years, the landscape has changed.

Converting Secondary-Market Sales to Primary Customers through Distribution Partnerships

 
Recently, I was visiting a National Hockey League (NHL) partner on the west coast. After a quick meeting regarding our business with them he offered me a tour of their arena. I have always been a student of the “Stadium/Arena sales tour game”, and quickly welcomed the chance to see the ins and outs of an Arena I had never been in before. Our partner gave a very informative tour, highlighting the pros and cons of each seating category and accessing my needs as if I were a potential new customer for him. He answered questions professionally and eloquently and was not pushy at all. Now this was probably because my company already distributes seats in his arena or maybe that is just how he has perfected his pitch. Either way, it was a very well put together sales tour.

Working within ticketing, this was definitely a highlight for me as we very rarely get to experience the perks of our purchases. We analyze margins, upside and demand and then combine those factors with our own data and analytics to make a buying decision for the potential resale value on ticketing marketplaces.