As ticketing continues to innovate, rights-holders must determine the value and importance they place on the secondary market.
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Dynamic and variable pricing of tickets has become standard.  Fans now expect prices to shift throughout the season based on basic supply and demand.
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As ticketing executives develop new ticketing strategies and goals, targeting millennials is a common topic that we discuss on a daily basis.
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I knew the margins that these seats generate and as a past primary seller, I always think about the upsell potential of those buyers who sit in our seats.
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Six questions all teams must ask secondary market consultants before entering partnerships.
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